Adverting techniques have developed immensely over the years having evolved through print and digital use. The art of advertising has extended its use to individuals who are creating their personal brand. Additionally, the personal brands have extended their versatility as well. Personal branding has always existed because at its core personal brands are composed of how others perceive you. Personal branding has developed beyond fave to face interactions and impressions. Because of technological advancements that allow people to communicate through various online platforms and forms of social media the importance of controlling your personal brand has grown immensely. Due to the diversity in the usage of social media platforms, personal branding has expanded even more. Today, people use personal branding in various settings beyond business. Personal branding is used among friends, strangers, coworkers, prospective employers, and beyond. Each of these uses depends on the social media platform and the individual's intentions. In the final analysis, personal branding is the collision of past and present advertising techniques, human interactions both in-person and online, and the endless technological, social, and professional possibilities associated with personal branding.