In today's society, it is hard to have a day go by without looking at social media or using the internet. Social media binds us together across communities, countries, and continents making it easier for us to remain connected and informed as the world rapidly develops and changes. As social media and technology have become more integrated into our everyday lives we have become more fluent in our use of technology and more adaptable to the technological advancements made. One way that technology and social media have become interwoven with our lives is through how we present ourselves online through social media. As businesses and companies have developed their advertising techniques to better appeal to a digital society, social media users have adapted those digital advertising techniques to use in everyday social media posts. The use of advertising techniques in people's social media takes form in both conscious and unconscious ways however when individuals use these techniques to they combine to create that individual's unique social media brand and image.